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In the world of marketing and business strategy, understanding your customer is crucial. One effective way to achieve this is by creating customer personas. But what exactly is a customer persona? What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer, based on market research and real data about […]

What is a Customer Pain Point? A customer pain point is a specific problem or challenge that a customer is experiencing. These pain points can be diverse, ranging from minor inconveniences to major issues that significantly impact the customer’s experience. Identifying and addressing these pain points is crucial for businesses to enhance customer satisfaction, improve