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We are way, way past keywords and “optimising” the website. It’s complex, nuanced, and more interconnected than ever, which is why an omni-present strategy is the best strategy. What does SEO in 2025 look like for Tree Service companies? Have a watch of this video from our SEO partner Sitka SEO. Focusing on what matters […]

As a tree care business owner, your employees are your most valuable asset. They’re out in the field every day, interacting with clients, tackling tough jobs, and solving unique problems. What you may not realize is that your team also has the potential to be a powerful marketing force—through content creation. Involving your employees in […]

A WordPress website solves a variety of problems, making it a popular choice for businesses, bloggers, and developers. Here’s a breakdown of what it can do: 1. Customization Flexibility Problem: Limited design and functionality options on other platforms.Solution: WordPress allows full control over the design, layout, and features with thousands of themes and plugins. It’s […]

Introduction As a tree care professional, you know that nurturing healthy trees takes time, patience, and the right strategies. The same principles apply to growing your online presence and converting website visitors into loyal customers. Today, we’re diving into proven strategies that will help you retain your audience and convert them into lifelong customers. 1. […]

In the world of marketing and business strategy, understanding your customer is crucial. One effective way to achieve this is by creating customer personas. But what exactly is a customer persona? What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer, based on market research and real data about […]

What is a Customer Pain Point? A customer pain point is a specific problem or challenge that a customer is experiencing. These pain points can be diverse, ranging from minor inconveniences to major issues that significantly impact the customer’s experience. Identifying and addressing these pain points is crucial for businesses to enhance customer satisfaction, improve […]